Boudoir Concept offers customers sexy lingerie and a wide array of feminine items. The brand is focused on helping women play up their natural allure by embracing their innate femininity; it promises an experience of enduring femininity and sensuality.
The Brief: The brief was to create an identity that embodies all these values and help position the brand as a gift to women. A gift to help them discover and explore their feminine nature. The identity should be seductive, beautiful, high-end, passionate, sensual but not in bad taste. More importantly, the brand didn’t want to be labeled as a lingerie retailer, it wanted to be seen as an all woman brand. The objective is to position Boudoir Concept as a brand with so much to offer women. In a nutshell, Boudoir Concept wanted to be seen as a gift for every woman.
Result: It became clear that a red rose was an ideal symbol to use because it embodies the brand essence and values. A stylized red rose as a symbol of passion, love and sensuality is apt for a brand that takes customers on a feminine journey.
A classic serif font was used to suggest a high-end brand and to balance out the playfulness of the rose symbol. Communication materials designed used lots of user imagery to reinforce a message of compelling feminine allure.
Design Portfolio 